Резюме: Chief of department marketing (Донецьк)

Досвід роботи

• Chief of department marketing ООО <p>* development of the company's marketing strategy FMCG and Hospitality, Realty directions</p>
  <p>* the formation of the marketing department "0"</p>
  <p>* planning of the annual marketing budget and campaigns, control over implementation (income and expenses)</p>
  <p>* development, introduction of a new brand to the market (adaptation)</p>
  <p>* evaluation of the effectiveness of marketing activities and advertising campaigns</p>
  <p>* negotiation and conclusion of commercial, marketing and advertising contracts</p>
  <p>* organization and holding of seasonal shares, discount programs</p>
  <p>* development of corporate standards of work for staff</p>
  <p>* marketing research</p>
  <p>* development and implementation of price monitoring</p>
  <p>* development and implementation of monitoring competitors</p>
  <p>* development and implementation of merchandising standards</p>
  <p>* conducting PR and saler - actions</p>
  <p>* work in the field of outdoor advertising (billboards, transportation) and advertising and souvenir products (direct contacts)</p>
  <p>* work with the media, television and radio (media planning, media buying)</p>
  <p>* development and production of printing products (direct contacts with printing companies)</p>
  <p>* work with design studios</p>
  <p>* development of a motivational program and training program for the staff of the department. The department consisted of 3 to 15 people at different times: an advertising manager, an analytical manager, a designer, promoters, supervisors, brand managers, PR managers.</p>